About me

I start with the numbers, not the ad

My journey in digital marketing began more than nine years ago. Since then I have worked with dozens of businesses across three distinct markets — Egypt, Saudi Arabia and the UAE. That range taught me one core lesson: there is no single marketing formula that works for everyone. My work does not start with the ad. It starts with the numbers: where your revenue comes from, where opportunities leak, and what is stopping your team from closing.

Working principles

• /Diagnosis built on your data, not on templates
• /An execution plan with an owner and a date per item
• /Weekly reviews with numbers visible to the team
• /Knowledge transfer to your team before the engagement ends